Intimissimi introduces “The UnderWow” a manifesto aiming to revolutionize the concept of lingerie, transforming it into an experience that goes beyond simple functionality.

It’s no longer just ordinary underwear, but a new standard combining beauty, comfort, and innovation. This is the concept behind Intimissimi’s new advertising campaign starring Barbara Palvin, the internationally renowned top model who has become the face of this new brand message from the Oniverse group.

The creative agency is SMALL, with production handled by Indiana Production, while Proxima Milano took care of the post-production crafting.

Credits

Direction: Sebastien Grousset
DOP: Roman Martinez de Bujo

Brand: Intimissimi
Creative Agency: SMALL
Executive Creative Directors: Luca Lorenzini, Luca Pannese
Production Company: Indiana Production
Executive Producer: Karim Bartoletti
Post-producer: Alga Pastorelli

VFX&Post-production: Proxima Milano

Head of VFX: Claudio Falconi
VFX Producer: Riccardo Crestana
VFX: Lorenzo Avondo, Chiara Giacometti, Francesco Poppa, Darko Prolic, Emiliano Suhner
Online: Amin Ali
Colorist: Danilo Vittori

CRAFTED WITH PASSION:
Post / Comp / Finishing