CHRISTMAS 2019 (MULTI-SUB)
What would Christmas be without “Panettone”? It is on this question that the new Christmas campaign by Motta is based
"It's more Christmas with the Original".
3x10” TV and 8x10” Web subjects to understand what the Italians would have found on their table if the Panettone Motta had not been invented 100 years ago.
The story is about a family struggling with the most classic of Christmas dinners.
On Motta's Youtube channel (link) you will discover 8 fun italian interpretations of “nothing”
Creative Director, Head of Content/Riccardo Catagnano
Art Director/Federico Mainardi
Copywriter/Riccardo Catagnano, Gianluca Villa
Production Company/Indiana Production
Executive Producer/Karim Bartoletti
VFX & Post/Proxima Milano
Executive Producer/Marco Guarnieri
VFX Supervisor/<a href="https://www.proximamilano.com/profile/claudio-falconi/">Claudio Falconi</a>
Color Grading/Davide Lo Vetro