Saikebon // FOOH

Our VFX studio contributed to bringing the Saikebon Riso launch campaign to life through a cutting-edge Fake Out of Home (FOOH) execution. Combining high-end CGI, motion tracking, and compositing techniques, we crafted a hyper-realistic digital billboard that seamlessly blends with the urban environment, delivering an eye-catching and immersive experience.

Once again, it was a true pleasure to collaborate with and for Herezie Paris, with whom we developed multiple treatments and creative concepts to achieve the most engaging and innovative execution. The production was expertly filmed by MPTBOX, providing the perfect foundation for our visual effects work.

From initial concept development to final delivery, our team meticulously crafted every detail, ensuring that the dynamic 3D animation of the product interacted naturally with its surroundings. The result? A visually striking and engaging campaign that maximizes brand impact and consumer engagement.

Thanks to our expertise in photo-realistic rendering and seamless VFX integration, we created a digital illusion that feels undeniably real, making Saikebon Riso’s debut an unforgettable moment in the digital advertising landscape.

CREDITS

Agency: Herezie Paris
Production company: MPTBOX

VFX&Post-production: Proxima Milano

Treatment & VFX Supervision: Claudio Falconi
VFX Executive producer: Andrea Masera
VFX producer: Riccardo Crestana
VFX: Fabrizio Volpi, Chiara Giacometti, Emiliano Suhner

CRAFTED WITH PASSION:
Concept development / Treatment / Direction / VFX supervision / VFX / CG3D / Compositing / Finishing