For Capitan Findus, we delivered an integrated scope of advanced post-production, CGAI and VFX, working on the visual expansion of the brand’s narrative universe.

In addition to compositing and finishing, we designed and created the Captain’s vessel using AI, conceiving it as a narrative and visual element fully aligned with the character’s historical imagery.
The asset was then integrated as a digital background in two key shots, ensuring consistent lighting, perspective and atmosphere with the original live-action footage.

A project that demonstrates how artificial intelligence, when guided by creative direction and solid VFX expertise, can become a precision tool in service of storytelling, rather than a mere visual effect.

CREDITS

Client: FINDUS
Category: Food & Dairy

Agency: Havas Milano
Production Company: MPTBOX

VFX // AI: Proxima Milano

Head of VFX&CGAI: Claudio Falconi
VFX&CGAI Producer: Daniele Biglia
VFX&CGAI Artist: Emiliano Suhner

CRAFTED WITH PASSION:
On-set supervision / VFX / CGAI