Amplifon, the global leader in hearing solutions, has launched a heartfelt campaign in Italy and Spain to highlight the emotional impact of hearing loss and the importance of prevention and care. Featuring real customers, the campaign captures the powerful moment when, during a hearing test, they’re surprised by the voices of their loved ones—reminding us how deeply hearing connects us to life’s most meaningful relationships.

Through this campaign, it’s shown how hearing well can help people rediscover the joy and connection they thought they had lost.

Created by SMALL and brought to life by Indiana Production, it’s a celebration of the transformative power of sound. For all of us, it’s always a special pleasure to use invisible VFX to support storytelling and evoke emotions.

🧠🗣✨ Adaptive Lip Sync with AI – Global Rollout

Building on our previous work for Special Hearing, we applied advanced AI lip-sync techniques to adapt the original Italian and Spanish masters for multiple international markets.

This process, led by our creative and technical teams, ensured seamless visual-linguistic alignment, allowing Amplifon to deliver emotionally resonant messages in each local language, without compromising storytelling clarity or brand quality.

More than a technical solution, this was a strategic application of generative tools — powered by experience, and guided by intention.

Director: Sam Cadman
DOP: Matthew Woolf

VFX&Post-production: Proxima Milano
VFX Executive producer: Daniele Biglia
Head of VFX: Claudio Falconi
VFX: Lorenzo Avondo, Marco Cortese, Chiara Giacometti, Maria Vittoria Iacona, Kevin Luciano, Jessica Ossoli, Francesco Poppa, Darko Prolic, Emiliano Suhner
Online: Amin Ali, Darko Prolic

Brand: Amplifon
Category: Healthcare & Pharma

Agency: SMALL
Executive Creative Directors: Luca Pannese, Luca Lorenzini
Creative Director: Paolo Montanari
Managing Director: Alberto Scorticati
Account Manager: Chiara Guadagnini

Production Company: Indiana Production
Executive Producer: Karim Bartoletti
Senior Producer: Silvia Bergamaschi
Audio post Production: Bravagente
Editor: Luca Angeleri
Senior Post Producer: Alga Pastorelli
Post producer: Elisa Colombo
Colorist: Danilo Vittori

CRAFTED WITH PASSION:
VFX coordination / Compositing / Finishing