Amplifon continues its journey of exploring hearing as a deeply human experience, with a new campaign that places emotion, connection, and life at the center of the narrative.

Conceived by the creative agency SMALL and brought to life by Movie Magic, the project builds on a vision where hearing goes beyond function and becomes a bridge to relationships, memories, and presence. A story told with restraint and authenticity, designed to resonate rather than impress.

Within this framework, our work focused on video post-production and on the use of artificial intelligence tools for adaptive lip sync in international versions, supporting localized performances once native speakers were recorded. A technical contribution developed to serve the message with precision and care, ensuring closeness and clarity across different audiences.

Once again, it has been a pleasure to be part of a project where invisible craft supports storytelling, and where technology is used discreetly to reinforce emotion and meaning.

🎧🗣✨ Adaptive Lip Sync with AI – International Versions

As part of this new chapter, we supported the project through video post-production and the use of artificial intelligence tools specifically applied to adaptive lip sync for international versions.

Once native speakers were recorded for each market, the original performances were carefully aligned to ensure visual and linguistic coherence across languages. A precise and measured process designed to preserve the authenticity of the performances and the emotional integrity of the narrative.

A focused application of technology, developed to accompany the message and bring it closer to different audiences, while maintaining clarity, consistency, and respect for the original idea.

CREDITS

Director: Andrew Lane
DOP: Matthew Woolf

VFX // Post-production // AI: Proxima Milano
VFX Executive producer: Riccardo Crestana
VFX Producer: Valentina Arcelloni
Head of VFX: Claudio Falconi
VFX: Lorenzo Avondo, Chiara Giacometti, Francesco Poppa, Emiliano Suhner
Online: Amin Ali

Brand: Amplifon
Category: Healthcare & Pharma

Agency: SMALL
Executive Creative Directors: Luca Pannese, Luca Lorenzini
Creative Director: Paolo Montanari
Managing Director: Alberto Scorticati
Account Director: Valeria Ravizza

Production Company: Skipless / Movie Magic Int
Executive Producer: Franziska Stubenruss
Producer: Anna Minguzzi, Michaela Salova, Luca Bettinetti
Audio post Production: Disc to Disc
Editor: Luca Angeleri
Senior Post Producer: Arianna Messina
Colorist: Danilo Vittori

CRAFTED WITH PASSION:
VFX coordination / AI / Post / Compositing / Finishing