After the success of the “Tutti Testimonial” campaign, ACE returns with a new chapter, once again featuring the unmistakable humor of Italian actor Claudio Bisio. This time, the spotlight is on ACE Candeggina Spray Mousse and ACE Candeggina Classica – two iconic bleach-based products presented through surreal gags, everyday scenarios, and unexpected twists.

At the heart of the concept is a simple truth: the real experts are the consumers. Claudio plays the role of a curious, imperfect guide, discovering the innovation and effectiveness of each product alongside the audience, from elevators to spas, from a non-drip spray mousse to the new 3x cleaning system.

Proxima Milano oversaw the full post-production, including the visual effects and demo sequences, crafting a visual tone that is clean, witty, and accessible. In line with the brand’s iconic and relatable personality.

CREDITS

Director: Gigi Piola
DOP: Davide Crippa

Client: FATER
Brand: ACE
Category: Household

POST&VFX: Proxima Milano

VFX Supervisor: Claudio Falconi
Producer: Daniele Biglia
VFX: Valentina Arcelloni, Lorenzo Avondo, Chiara Giacometti, Francesco Poppa
Colorist: Daniel Palluca
Online: Amin Ali, Darko Prolic

Agency: BBDO

• Executive Creative Director: Daniele Dionisi e Serena Di Bruno
• Creative Director: Federica Scalona
• Senior Copywriter: Wanda Napoletano
• Senior Art Director: Mattia Monaco
• Producer: Melina Mignani
• Client Service Director: Cristina Pontello
• Account Director: Giulia Smareglia
• Senior Account Executive: Francesca De Vincenzi
• Account Junior: Alessandra Vona
• Chief Strategic Officer: Chiara Niccolai
• Influencer Marketing Manager: Angela Maione

Team Fater/ACE

• General Manager: Antonio Fazzari
• Category Director ACE: Daniele Giardinelli
• Group Brand Manager ACE: Flavio Massari
• Brand Manager ACE Italia: Marina Morassi
• Brand Manager ACE Italia: Myriam Santangelo
• Marketing Accountant: Cristina Tallarico
• Head of Media and Brand Integrated Communication: Stefania Marinangeli
• Media Assistant: Ludovica Giacobbe

Cdp: Mercurio Cinematografica

• Executive producer: Tommaso Fajdiga
• Producer: Gaia Parenti & Maddalena Ricolfi
• Scenografia: Benedetta Brentan
• Styling: Laura Liguori
• Aiuto regia: Ivan Furlan
• Fotografa: Alessandra Mattè
• Post Audio: The Log

CRAFTED WITH PASSION:
On-set supervision / Color grading / Cleanup / 2D and 3D demo shots and online editing / Motion design