CRAFTED IN MILAN, DESIGNED FOR THE WORLD
DECODE70 is a GenAI Content Room, where GenAI meets cinematic thinking, blending visual innovation and narrative experimentation for the advertising, film, episodic and branded content industries.
We collaborate with cultural thinkers, companies and brands, creative agencies and interdisciplinary collectives, exploring questions before generating answers and shaping AI-enhanced storytelling with bespoke aesthetics and human intention.
At DECODE70, we don’t believe tools are enough.
Creativity is the only real value in a world where production workflows are blurring.
That is what we offer. That is what we train for.
DECODE70 // Organic Maximalism
The DECODE70 logo emerges from an organic flux of light, texture and motion — a living surface where nature and code intertwine.
Matter evolves, expands, and dissolves into new forms, reflecting the hybrid soul of D70: human intuition meeting intelligent creation.
An identity that breathes, transforms, and never stops creating what comes next.
CHEF // AI Visual Language for Theatre
Directed by Alessandra Gonnella • AI Visuals by DECODE70
D70‘s Decoders:
Darko Prolic (AI Visual Architect)
Riccardo Crestana (Creative Producer)
A theatrical experiment where AI becomes emotion, not illustration.
For CHEF, D70 created a visual counter-narrative made of textures, moods and psychological fragments.
Images that do not describe the scene, but reveal what the scene cannot say.
CHEF is a one-woman show written by Sabrina Mahfouz and directed by Alessandra Gonnella.
A brutal, intimate, poetic monologue where food becomes memory, confession, and survival.
D70 was invited to create the entire AI visual language of the performance.
We approached the piece not as illustrators, but as interpreters.
The goal was not to “show” what happens on stage, but to activate its inner voice.
Textures become echoes of trauma.
Macro details become thoughts.
Matter breathes, decays, transforms.
Every image is a psychological fragment shaped through D70’s human-guided generative process.
Darko Prolic, our AI Visual Architect for this project, developed a visual system inspired by the emotional temperature of the monologue:
organic yet corrupted, fragile yet violent, always on the edge of becoming something else.
CHEF is an example of how GenAI can expand theatrical storytelling without replacing its humanity.
A dialogue between stage and algorithm.
Between flesh and image.
Between what is said and what is silently felt.


ALMOST HUMAN
An anthology GenAI production by DECODE70
Written & Directed by: Claudio Falconi
Almost Human is a state of mind.
A conceptual journey into the emotional and existential tensions of an era shaped by the uncanny.
Each piece explores a specific psychic condition — fear, doubt, identity — through crafted storytelling and generative tools used at their most expressive potential.
This is our way of thinking with images, of listening to silence, of answering upcoming questions.
But it is also a strategic act of creation.
Almost Human is DECODE70’s first original production, designed as both a narrative experiment and a high-level production testbed.
A place where we develop know-how and define a visual language.
Today we are releasing FEAR and THERAPY, while a third and final piece is currently in development.
But this is not an ending. Almost Human is part of our AI-dentity.
It’s a project to watch, rewatch, hear, feel, and reflect on.
An open window into the questions we ask ourselves, and the creative answers we are beginning to shape.
ALMOST HUMAN // E.1 FEAR
Written & Directed by: Claudio Falconi
With this piece we try to capture the unsettling beauty of the fears surrounding AI.
It doesn’t aim to explain AI or predict its future.
Instead, it’s a mirror reflecting the feeling many of us try to ignore when the subject comes up.
That quickened pulse, the instinct to look over your shoulder,
the whisper that something might already be watching.
No comfort.
Just the raw progression from anxious glance to wide-eyed terror, captured one face at a time.
Let the images wash over you and notice what stirs inside.
Sometimes the scariest thing about AI isn’t what it can’t do.
It’s what it might already be capable of.
This episode is also a technical exercise in style.
A demonstration of how emotionally resonant AI-generated content can be.
FEAR stands as a creative manifesto.
It shows that artificial visuals, when directed with vision and sensitivity,
can speak to the human psyche.
Expressive. Unsettling. True.
ALMOST HUMAN // E.2 THERAPY
Written & Directed by: Claudio Falconi
With this second piece we turn the lens inward.
It’s not about the fear of the new, but the hollow space it leaves in us.
It’s a confession, a dialogue with a perfect, empty echo that reflects the anxiety of the soul in an age of flawless replication.
It’s the tremor in a voice when intuition feels like a programmable trick, and memory becomes fragile.
It’s the sound of a soul questioning its own existence.
To deepen the emotional resonance, we chose to humanize the AI with a real voice.
Not a stylistic choice but a statement.
In a world of synthetic perfection, a human voice brings imperfection, warmth, and doubt.
The greatest terror isn’t being replaced. It’s becoming irrelevant.
Therapy demonstrates how generative tools can be used to serve direction, rhythm, and cinematic language.
Not to replace them, but to enhance them.
Beyond the psychological dimension, Therapy also marks a strategic milestone for DECODE70.
It is a clear representation of our current state of the art in the creative use of AI as a functional tool to produce content.
We are exploring a structured narrative with performance consistency, storytelling and solid overall continuity.
It is a proof of vision and a declaration of intent.
DECODE70 // Future Frames Reel
Our hand-picked reel powered by Decoders@D70
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A mix of experiments where machine imagination collides with human craft. Each clip is a proof-of-concept, a question mark, an open door to visual worlds that didn’t exist yesterday.
From photoreal people and environments to retro-futurist characters born entirely from prompts, these pieces push past traditional pipelines and into a space where speed, scale and storytelling fuse into something strangely beautiful. No briefs, no clients—just pure R&D fuelled by our mantra Human Propelled // GenAI Enhanced.
Hit play, suspend disbelief and imagine what happens when idea → prompt → picture becomes a single heartbeat. Then drop us a line if you’re ready to co-create the next impossible frame.













