Case study // ILLY CAFFE’

CGAI Localization Strategy by Proxima Milano
AI Voice Library, Voice Adaptation and LipSync Workflow by Proxima Milano
CGAI Producer: Valentina Arcelloni
AI Decoders: Lorenzo Avondo, Francesco Poppa

For illy, we applied our proprietary AI voice library and advanced lip-sync techniques to adapt the original content for international audiences.

By combining AI-generated voices with precise visual-linguistic alignment, we created a more natural and believable viewing experience, allowing the message to feel closer to the language, rhythm and expectations of each target market.

More than a localization process, this was a strategic use of generative tools to preserve the quality of the original content while making it more culturally and emotionally relevant across borders.