Case study // AMPLIFON
Ideas conceived by Luca Lorenzini and Luca Pannese
Creative Directors & Founders, SMALL (NY, USA)
Across different campaigns, these films explore hearing not simply as a function, but as a human experience.
Each project was developed within a different production context, yet shares the same creative sensitivity and narrative intention.
Explore the individual projects and an AI LipSync demo below.
For the multilingual rollout, the original performances were adapted through native-language voice recordings and AI-driven LipSync.
The workflow preserves the actors’ expressiveness while making each version feel more natural, credible and locally resonant.
