CRAFTED IN MILAN, DESIGNED FOR THE WORLD

 

DECODE70 is the Proxima Milano GenAI Content Room, where GenAI meets cinematic thinking, blending visual innovation and narrative experimentation for the advertising, film, episodic and branded content industries.

 

We collaborate with creatives, cultural thinkers and interdisciplinary collectives, exploring questions before generating answers and shaping AI-enhanced storytelling with bespoke aesthetics and human intention.

 

At DECODE70, we don’t believe tools are enough.
Creativity is the only real value in a world where production workflows are blurring.
That is what we offer. That is what we train for.

ALMOST HUMAN

An original GenAI miniseries producted by DECODE70
Written & Directed by: Claudio Falconi

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Almost Human is a state of mind.
A conceptual journey into the emotional and existential tensions of an era shaped by the uncanny.
Each piece explores a specific psychic condition — fear, doubt, identity — through crafted storytelling and generative tools used at their most expressive potential.

 

This is our way of thinking with images, of listening to silence, of answering upcoming questions.
But it is also a strategic act of creation.
Almost Human is DECODE70’s first original production, designed as both a narrative experiment and a high-level production testbed.
A place where we develop know-how and define a visual language.

 

Today we are releasing FEAR and THERAPY, while a third and final piece is currently in development.
But this is not an ending. Almost Human is part of our AI-dentity.
It’s a project to watch, rewatch, hear, feel, and reflect on.
An open window into the questions we ask ourselves, and the creative answers we are beginning to shape.

ALMOST HUMAN // E.1 FEAR

Written & Directed by: Claudio Falconi

 

With this piece we try to capture the unsettling beauty of the fears surrounding AI.
It doesn’t aim to explain AI or predict its future.

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Instead, it’s a mirror reflecting the feeling many of us try to ignore when the subject comes up.
That quickened pulse, the instinct to look over your shoulder,
the whisper that something might already be watching.


No comfort.

Just the raw progression from anxious glance to wide-eyed terror, captured one face at a time.
Let the images wash over you and notice what stirs inside.


Sometimes the scariest thing about AI isn’t what it can’t do.
It’s what it might already be capable of.


This episode is also a technical exercise in style.


A demonstration of how emotionally resonant AI-generated content can be.
FEAR stands as a creative manifesto.
It shows that artificial visuals, when directed with vision and sensitivity,
can speak to the human psyche.


Expressive. Unsettling. True.

ALMOST HUMAN // E.2 THERAPY

Written & Directed by: Claudio Falconi

 

With this second piece we turn the lens inward.
It’s not about the fear of the new, but the hollow space it leaves in us.

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It’s a confession, a dialogue with a perfect, empty echo that reflects the anxiety of the soul in an age of flawless replication.
It’s the tremor in a voice when intuition feels like a programmable trick, and memory becomes fragile.
It’s the sound of a soul questioning its own existence.

To deepen the emotional resonance, we chose to humanize the AI with a real voice.
Not a stylistic choice but a statement.
In a world of synthetic perfection, a human voice brings imperfection, warmth, and doubt.

The greatest terror isn’t being replaced. It’s becoming irrelevant.

Therapy demonstrates how generative tools can be used to serve direction, rhythm, and cinematic language.
Not to replace them, but to enhance them.


Beyond the psychological dimension, Therapy also marks a strategic milestone for DECODE70.
It is a clear representation of our current state of the art in the creative use of AI as a functional tool to produce content.


We are exploring a structured narrative with performance consistency, storytelling and solid overall continuity.
It is a proof of vision and a declaration of intent.

DECODE-70 // Future Frames Reel

Our hand-picked reel powered by Decoders@D70

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A mix of experiments where machine imagination collides with human craft. Each clip is a proof-of-concept, a question mark, an open door to visual worlds that didn’t exist yesterday.

 

From photoreal people and environments to retro-futurist characters born entirely from prompts, these pieces push past traditional pipelines and into a space where speed, scale and storytelling fuse into something strangely beautiful. No briefs, no clients—just pure R&D fuelled by our mantra Human Propelled // GenAI Enhanced.

 

Hit play, suspend disbelief and imagine what happens when idea → prompt → picture becomes a single heartbeat. Then drop us a line if you’re ready to co-create the next impossible frame.