Yovidin “Invernavera” is a TV commercial developed for Alfasigma and part of Proxima Milano’s ongoing research into AI assisted visual production.

For this project, we developed a supervised CGAI workflow combining generative tools, visual direction, compositing and production control.

The process was designed to explore new production possibilities while maintaining consistency, refinement and human oversight across every stage.

For Proxima Milano, Yovidin “Invernavera” represents another step in a path that began with high end post production and VFX and now extends into AI assisted visual content, with the same attention to craft, responsibility and professional reliability.

Technology expands the process. Human direction defines the result.

CREDITS

Director: Claudio Falconi

VFX // Post-production // AI: Proxima Milano
VFX Executive producer: Andrea Masera
VFX Producer: Valentina Arcelloni
Head of CGAI: Claudio Falconi
AI Artist: Lorenzo Avondo, Chiara Giacometti, Francesco Poppa, Darko Prolic
Online: Amin Ali

Brand: Alfasigma
Category: Healthcare & Pharma

CRAFTED WITH PASSION:
Direction / CGAI / Post / Compositing / Finishing