Two AI-powered short subjects created for the launch of Cuore’s new Pancake and Plumcake lines.
We are proud to have supported this important brand milestone by using generative AI not just as a tool, but as a creative process. Blending packshots, food design and live-action with precision and intention.

Each subject was designed to reflect the identity of the product while ensuring clarity, consistency, and emotional reliability. The result is a hybrid visual language where technology serves the message.

A heartfelt thank you to Cuore for their trust, and to our team of GenAI Artists for their sensitivity, vision, and tireless dedication.

CREDITS

Brand: Cuore

VFX&CGAI: Proxima Milano

Head of VFX&CGAI: Claudio Falconi
VFX&CGAI Executive producer: Andrea Masera
VFX&CGAI producer: Riccardo Crestana
CGAI Artists: Emiliano Suhner, Francesco Poppa, Lorenzo Avondo
VFX Artists: Chiara Giacometti
Motion Graphic & On-Line: Darko Prolic

CRAFTED WITH INTENTION:
Every frame, texture and transition is the result of a precise creative choice, not randomness.
We use AI as a means, not a shortcut. What you see is crafted, not generated.