Is the finance's word perceived as something a little boring?
Together with ARC Leo Burnett's creative team our Design Supervisor and VFX Artists gave it a good refresh!
Look dev, 3D modeling, fluid simulation, lighting & compositing to achieve (and taste!) a photorealistic result.
Agency/Arc Leo Burnett
Managing Director/Stelio Spadaro
Digital Creative Director/Christian Popodi
Account Director/Margherita Piccato
Copywriter/Paola Pennella, Paolo Nava
Art Director/Mauro Rosato, Alessandro Bocchetti
Head of TV/Riccardo Biancorosso
TV Producer/Franca Quercia
Executive Producer/Andrea Masera
VFX Producer/Daniele Biglia
CG Supervisor/Claudio Falconi
Motion Graphics/Giulia Surdo