Destocking - The Post
For this project our VFX's team collaborated with the creatives of the advertising agency Leo burnett Torino to design and realize dynamics VFX shots.
The idea is that while several FCA Jeep models drive through the city, supers appear and integrate into the environment. They are none other than the classic comments of Jeep-hater in graphic form on the scene. As the Jeep speeds up through the city street it crashes the super.
The comments used are opinions that real users have shared on Jeep social channels like YouTube and Twitter.
We have created 3D models of every wall (on which the comments are printed), different versions of texture (glass, snow, brick or electrical structure) and dynamic simulations to verify the impact between cars and walls.
A fight against time to achieve a realistic final effect.
VFX & Post-production/Proxima Milano
VFX Supervisor/Claudio Falconi
VFX Producer/Cristina Panizzuti
Color Grading/<a href="http://proximamilano.com/reel/298973201/">Davide Lo Vetro</a>
FX Artist/Luigi Duranti, Valentina Arcelloni
Compositing/Fabrizio Volpi, Guido Tognoni, Dario Fontanella