VR luxury homes
DOMUX HOME is a luxury residential project in Tuscany.
The project includes luxury apartments in Firenze and Montepulciano and beautiful villas in the tuscan countryside.
Proxima Milano was tasked with creating an immersive experience to showcase these stunning locations, and the result is the Domux Home app, a stereoscopic 360° experience that puts the viewer right inside the Domux homes, developed for GearVR and Cardboard headsets.
The app was initially only available to the constructor’s sales force, whose presentation of the experience at a trade show was a huge hit for visitors, and is now available for anyone to download for free.
No video, photo album or article is able to match these immersive experience in communicating what it feels like to live in these beautiful homes, and we believe this was the reason behind such success.
Under the direction of Claudio Falconi our custom 360° stereoscopic rig was used to shoot various environments and actors inside the homes, where viewers can get a taste of the lavish life that Domux Home residences offer.
In the Firenze apartment viewers are welcomed by their personal butler, and they can enjoy the exclusive view on the Dome, the Brunelleschi masterpiece, and a beautiful time-lapse of the sky over the city.
In the countryside villas both interior and exterior environments were captured, including the wine cellar where a worker samples the wine straight from the barrel.
Proxima Milano also curated the production of a customized cardboard kit, from the graphic design to the selection of the manufacturer, guaranteeing the highest possible optical quality and comfort in a cardboard kit.
Visitors of the Domux booth at a trade show found the customized kit waiting for them on the table, right after taking their GearVR viewers off after the virtual visit experience.
This is what we call “Back to Reality”
Project/Domux Home VR luxury homes
360° Stereoscopic Shooting/Proxima Milano
Executive Producer/Andrea Masera
Shooting/Marco Carandente, Federico Gnoni
Main Programmer/Davide Mensi
App Development/Davide Mensi, Felice Amoruso