We are proud to publish this video presentation of the first italian teaser in VR (we call it VeaseR) powered by HTC Vive and delivered for the promotion of the short movie YONDER, directed by Roberto Saku Cinardi and produced by Section80.
The VeaseR will be available soon online for download from the must important international web platform such as Steam and Vive. Stay tuned, follow the news at www.YonderMovie.com
Why we called VeaseR a teaser in VR?
The term VeaseR was born from the need of giving a name to a new type of product in the motion picture industry communication which in common reality exists and is called Teaser while in the virtual one did not have a precise identification.
The VeaseR transfers the visitor right inside the story (the main shot) of the screenplay and it challenges him with an adventure and an interactive experience.
The objective of a VeaseR is exactly the same of an advertisement product in the part that it entices and engage the visitor with a certain product.
Exactly what it can happens in the motion picture industry for features, docs, shorts, any kind of film.
The potential of this kind of product is in its impressive sensory engagement and total immersion in the reality to which the visitor is transferred.
It is going to be interesting to watch the development of similar products in advertisement (future VR commercial or VR brand experience?), where the brand identity and brand awareness could have incredibly positive returns
Creative Director/Claudio Falconi
Executive Producer/ Andrea Masera
Head of R&D/VR/ Riccardo Gemelli
Main Programmer/VRtist/ Davide Mensi
VRtist/ Federico Gunes Gnoni
SFX/ Operà Music
Yonder Voice (English Version) / Chris Blake
Yonder Voice (Italian version) / Marco Benedetti