“Around us there are millions of masterpieces”
This is what the unique voice of the Baffo Moretti tells us, guiding us through the new commercial of Birra Moretti, created by Armando Testa ADV agency.
Claudio Falconi, our VFX & Creative Supervisor, developed the concept and the overall look of the film and Andrea Masera, our Executive Producer, coordinated the production of VFX executed at MPC London.
This project confirms the special relationship between Proxima Milano and MPC. For many years this relationship allows our studio to offer exclusively in Italy the service of remote viewing HD to perform color correction with the best colorist in the world of MPC London, NY and LA staying comfortably at our office at Via XX Settembre in Milan.
The Birra Moretti commercial was a perfect chance to enhance our relationship in a different kind of collaboration in post-production projects.
</span>Client / Heineken
Brand / Birra Moretti
Agency / Armando Testa
Production company / Proxima Milano
Executive Producer / Andrea Masera
Concept and mood development / Claudio Falconi
Original soundtrack / Operà Music "The City" @ Proxima Milano
Post produzione / MPC Londra
Executive Producer / Paul Branch
Director / Nick Smalley
VFX Supervisor / Amir Bazazi
3D Department Manager / Stefano Salvini
2D Supervisor / Dirk Riesenfeld