We are Proxima VR, we are a Proxima Milano Department. We specialize in unforgettable and impressive creation and production of Virtual Reality Experience (VRE).

Proxima VR is a Business Unit in continuous development, committed to researching and elaborating new products, contents and thus new terms of expression in VR, AR and MR. 

We are perfectly pipelined into the working process of Proxima Milano and linked with its directors, VFX supervisors, developers, creative directors and executive producers. We engage in the production of projects from every point of view: visual, sensory, interactive and narrative.

In this scenario our “VRtist” (VR Artist) is able to speak a new language that comes from a deep knowledge of Special FX.

We believe in Emotions
We know about Immersion 
We speak a New Language
We give you Fantasy
We lead your needs to a New Media 
We make Engagement
We create Inspiration

Through your next Virtual Reality Experience (VRE) with Proxima VR we will drive you safely “Back to Reality”

Please contact our production team at production@proximamilano.com, for any questions about quote and project analysis.

WHO WE PARTNER WITH:

European Institute of Design

Proxima VR is one of the first companies in Italy to provide educational support for students who have chosen to work in the field of Virtual Reality. Thanks to the partnership between Proxima Milano and IED, Our VR team has in fact an opportunity to offer students of the course of Visual Arts Technical experience, skills Artistic and in particular the knowledge in the design and development of new methods Storytelling that the VR language requires.

Swiss Society of Virtual and Augmented Reality

Proxima VR is proud to represent Italy in the SSVAR, the recent and important Swiss Association that gathers together key academic and industrial players and promotes the use of AR/VR technologies into Switzerland's economic landscape: an important international acknowledgement for Proxima VR.

• June 8 2017

  We would like to thank Google for inviting us to speak at their workshop on XR technologies, immersive content and the opportunities they represent for creativity and advertising.
  It was a honor to be a part of the event, which was attended by some of the best creative agencies in Milano, to introduce the fascinating new world of AdVR!

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• June 5 2017

  Join us @ the Social Media Week Milano on June 16th for the announcement of the first ever data collected by the researchers from Università di Milano Bicocca, who studied user experience in VR surveying and analyzing the behavior of the visitors of the Urban Up experience during the 2017 Milan Design Week.  The gathered data will be crucial in the design of more pleasant and effective VR projects in the future of “AdVR”.
  Meet us at our booth at Talent Garden Calabiana to try our VR experiences for yourself, starting from June 13th.

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• May 11 2017

  The VeaseR, our interactive VR teaser, has been chosen as part of the official selection viewable within the Digital Library at the World VR Forum in Crans-Montana! 
  Join us at the Content Market, from today until Sunday the 14th, to try the VR experience or for a chat.

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• April 14 2017

  We are glad to announce that we are a Gold Partner of the International Investment Forum in Virtual,Augmented and Mixed Reality in Zurich.
  ProximaVR and SSVAR together for the first time in Switzerland to talk about the potential of VR and what it means thinking and communicating in VR.
  Our team will be available during the event for demos and Q&A.

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• March 27 2017

  Join Proxima Milano and the Unipol Group for the Fuorisalone, in the beautiful Ca’ Litta building, to check out Live The City, a video of the UrbanUp building in Milano especially made for the Fuorisalone and to try for yourself Urban Up - Milan Virtual Experience, the VR project that fascinated the mayor of Milano Giuseppe Sala in Cannes.

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• March 20 2017

  We are thrilled to announce a partnership with the university of Milano-Bicocca for a groundbreaking scientific study on user experience in VR.
  Stay tuned for the official presentation of the results..

   

• March 20 2017

  Urban Up - Milan Virtual Experience was a huge hit at MIPIM in Cannes!  Giuseppe Sala, mayor of Milano, recognized our VR representation of certain areas of the city, as the city he would like to see.

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• March 7 2017

  We will be alongside the Unipol Group at MIPIM 2017, the world’s leading property market in Cannes, from March 14th to the 17th.  We’re proud to be a partner in their process of brand positioning in the real estate market, which relies on Virtual Reality.

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• March 1 2017

  Proxima Milano is proud to announce that its VR department is tutoring IED Milano students to deliver the institute’s first ever academic thesis in VR

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• JAN 01 2017

  Proxima VR becomes partner with SSVAR (Swiss Society of Virtual and Augmented Reality) as italian representative.

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• DEC 12 2016

  Proxima VR elected to be part of the 2016 Unreal Engine Winter Showreel

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• DEC 06 2016

  Speaker and VRE provider @ Turin Film Commission In.Dy.Days 2016

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• OCT 6-8 2016

  Content Partner of the IF Italians Festival 2016

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• OCT 7 2016

  Worldwide premiere launch @ IF of the first teaser in VR (VeaseR as neologism) of an Italian cinematographic project, the short film Yonder.
  October the 7th, h.17:45 – “NO SHOW WITHOUT EMOTION. NEW BUSINESS WITH VR”

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• OCT 1 2016

  Speaker and VRE provider @ Brera Design Days 2016

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• SEP 23 2016

  Proxima VR becomes partner with IED (European Institute of Design) for VR tutoring

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