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May 4 2018
We are happy to announce that on May 9th will take place @BASE Milano the official book presentation of Aimone Bodini's book "Narrative Language of Virtual Reality". Proxima Milano promoted this event in collaboration with World VR Forum, Milano Film Festival and BASE Milano.
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Apr 15 2018
Worldwide premiere launch @Milano Design Week 2018 for "Don't treat me like an object", an experimental VR piece ideated by Patricia Urquiola and Federico Pepe, realized by Proxima Milano.
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Apr 12 2018
In occasion of the #STEMintheCity initiative, promoted by Municipality of Milan and sponsored by Lenovo, Proxima Milano has been involved as VR Content Provider
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Feb 15 2018
We are proud to be invited by ASUS as VR Content Provider for the official launch of their latest ASUS Mixed Reality headset.
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Feb 14 2018
The future Creative Designers of the most renowned maisons of the Richemont Group meet Virtual Reality thanks to our studio.
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Jan 24 2018
Our VR training project for “Ospedale Sacro Cuore Negrar (VR)” successfully shown to Innovabiomed 2018.
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Dec 15 2017
This is a special news! A UNIMIB research about VR promoted by our studio was submitted to the Journal of Business Research.
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Dec 13 2017
"Which direction for the Art Direction?", Andrea Masera (General Manager of Proxima Milano) was invited @ IED to this Professional Talk. We hade a good chance to speak about “AdVR” and share interesting point of view with future Creative Directors.
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Dec 1 2017
Proxima VR invited to the Torino Short Film Market as Content Provider and Speaker about VR. Our immersive project "THE" was selected for an official pitch to producers and audience.
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Nov 3 2017
On Nov 7th we will celebrate the 50th anniversary of IED (Istituto Europeo Design) at "Triennale di Milano" holding the workshop "From VR/AR to XR -‐‑ The new Art of Storytelling and Narrative".
We look forward to introduce IED students and college student to this new technologies and media!
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Oct 23 2017
We've been selected at "Torino Short Film Market" and we will pitch our disruptive VR project "THE -The Human Extension" and our experimental VR format "InMusic" during the whole event that will take place in Turin on the 29th of November.
If you are around come to say hi!
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Sep 3 2017
For the second year running, Proxima Milano will be content partner at IF! 2017 and will première its latest VR experience "InMusic", an emotional journey inside music.
Join us at Teatro Franco Parenti from the 28th to the 30th of September!
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Aug 5 2017
We've been invited to join Cross Video Days in Paris from the 2nd to the 4th of October and pitch our project in development "THE - The Human Extension". We look forward to meet VC, investors and co-producers to make this VR project reality!
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Jun 16 2017
Today we took the stage at the "Social Media Week Milano 2017" to talk about our VR case study for Unipol. With this experience we pre-visualized Milan's future and we analysed people's behaviour inside VR thanks to our partnership with UNIMIB which will release a scientific publication on this subject ("advertising in virtual reality").
We strongly believe in this kind of collaboration with experts of other fields in order to advance the VR medium.
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Jun 8 2017
We would like to thank Google for inviting us to speak at their workshop on XR technologies, immersive content and the opportunities they represent for creativity and advertising.
It was a honor to be a part of the event, which was attended by some of the best creative agencies in Milano, to introduce the fascinating new world of AdVR!
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Jun 5 2017
Join us @ the Social Media Week Milano on June 16th for the announcement of the first ever data collected by the researchers from Università di Milano Bicocca, who studied user experience in VR surveying and analyzing the behavior of the visitors of the Urban Up experience during the 2017 Milan Design Week. The gathered data will be crucial in the design of more pleasant and effective VR projects in the future of “AdVR”.
Meet us at our booth at Talent Garden Calabiana to try our VR experiences for yourself, starting from June 13th.
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May 11 2017
The VeaseR, our interactive VR teaser, has been chosen as part of the official selection viewable within the Digital Library at the World VR Forum in Crans-Montana!
Join us at the Content Market, from today until Sunday the 14th, to try the VR experience or for a chat.
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Apr 14 2017
We are glad to announce that we are a Gold Partner of the International Investment Forum in Virtual,Augmented and Mixed Reality in Zurich.
ProximaVR and SSVAR together for the first time in Switzerland to talk about the potential of VR and what it means thinking and communicating in VR.
Our team will be available during the event for demos and Q&A.
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Mar 27 2017
Join Proxima Milano and the Unipol Group for the Fuorisalone, in the beautiful Ca’ Litta building, to check out Live The City, a video of the UrbanUp building in Milano especially made for the Fuorisalone and to try for yourself Urban Up - Milan Virtual Experience, the VR project that fascinated the mayor of Milano Giuseppe Sala in Cannes.
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Mar 20 2017
We are thrilled to announce a partnership with the university of Milano-Bicocca for a groundbreaking scientific study on user experience in VR.
Stay tuned for the official presentation of the results..
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Mar 20 2017
Urban Up - Milan Virtual Experience was a huge hit at MIPIM in Cannes! Giuseppe Sala, mayor of Milano, recognized our VR representation of certain areas of the city, as the city he would like to see.
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Mar 7 2017
We will be alongside the Unipol Group at MIPIM 2017, the world’s leading property market in Cannes, from March 14th to the 17th. We’re proud to be a partner in their process of brand positioning in the real estate market, which relies on Virtual Reality.
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Mar 1 2017
Proxima Milano is proud to announce that its VR department is tutoring IED Milano students to deliver the institute’s first ever academic thesis in VR
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Jan 1 2017
Proxima VR becomes partner with SSVAR (Swiss Society of Virtual and Augmented Reality) as italian representative.
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Dec 12 2016
Proxima VR elected to be part of the 2016 Unreal Engine Winter Showreel
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Dec 6 2016
Speaker and VRE provider @ Turin Film Commission In.Dy.Days 2016
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Oct 6-8 2016
Content Partner of the IF Italians Festival 2016
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Oct 7 2016
Worldwide premiere launch @ IF of the first teaser in VR (VeaseR as neologism) of an Italian cinematographic project, the short film Yonder.
October the 7th, h.17:45 – “NO SHOW WITHOUT EMOTION. NEW BUSINESS WITH VR”
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Oct 1 2016
Speaker and VRE provider @ Brera Design Days 2016
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